Business opportunities are like buses, there’s always another one coming.

Richard Branson said this, although it might be apocryphal.The internet is like the Wild West of quote sourcing, which I find discomforting. I saw this one on or some other such trash pile of unattributed quotations, but it was impossible to find a source. Why is it so hard to figure out if and where Branson said this? Give me a magazine issue, a link, anything.

Some might say it doesn’t matter where a quote came from, because the words themselves may still be powerful. But that’s only half the story. The quote’s content is only interesting when you consider the context. A profound statement by an ancient source is a profound spectacle. Coming from a modern source, it’s a platitude.

All that aside, I love the quote above, whether it comes from Branson or not. I know next to nothing about the man, but he seems interesting enough. I’ve turn to those words so many times when I feel like I’m not working hard enough or not learning fast enough, and it reminds me to slow down and be patient. Sometimes I discover someone I really want to reach out to or a type of work I want to do, but at the same time I know I’m not ready. Those words remind me to chill out, there will be another thing to jump on later. I’m still young, and ideas don’t just dry up after you have a set amount. They keep flowing through you.

Here’s another one from the brain of Branson:

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them…from the perspective of wanting to live life to the full, I felt that I had to attempt it.
And when he says huge, he means huge. The man started an airline in the middle of a successful career in media, for crying out loud. How the hell does that work?
It makes sense though. It’s a formulation of the most basic rule of strategy: You must know where you’re going, what you’re trying to achieve. But setting a really ambitious objective, you free yourself of a multitude of minor details and hangups all along the way. You simply ask yourself, at each stage along the way, “Is this going to bring me closer to starting my airline?” Decisions become simpler, action becomes more forceful.